Kafe Cafe

Brand Identity for a conceptual Cafe inspired by Korean Coffee culture.

→ Brand Identity

→ Creative Direction
→ Design

This design project was created as a submission for a competition hosted by @designbriefs, which tasked participants with conceptualizing a visual identity for Kafe, a modern Korean café. The challenge was to develop branding for a café that offers a blend of traditional and contemporary Korean beverages and snacks, all within a welcoming and modern environment. The brief aimed to inspire creative interpretations of how to bring the essence of Korean coffee culture to life through visual design.

In response to this, I crafted a full design project that includes the logo, a complete visual identity, and several brand applications. To further enhance the concept, I used DALL-E to create imagery that showcases the café's interior and overall ambiance, giving users a clear idea of what to expect from the K-afe experience. My design approach focused on creating a beautiful mixture of clean, minimalist elements alongside vibrant and colorful accents, capturing both the elegance and energy of Korean coffee culture. The result is a refined yet playful brand identity that is visually striking and evocative of the unique café atmosphere.

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