Twitch
Logo + Brand Identity for their first Karaoke game.
Twitch
Brand Identity
Art Direction,
Design,
Motion Design
While I was working at Eat Creative Studio, I contributed to a project for Twitch, where our goal was to develop the name and brand identity for their inaugural karaoke game in collaboration with Amazon. Twitch Sings debuted in April 2019, allowing streamers to select a song from its library for a solo performance or team up with friends for a duet.
In this project, I was responsible for designing the logo, developing the visual Identity, and contributing to the visual concept of the game.
Drawing inspiration from a vibrant urban vintage neon vibe, a diverse range of logo designs was crafted. Among them, my preferred choice features arrows and an inner layer of lightning within the typography.
However, the client opted for a version that includes the attached icon alongside the name, opting for a more straightforward rendition of the logo.
Drawing inspiration from a vibrant urban vintage neon vibe, a diverse range of logo designs was crafted. Among them, my preferred choice features arrows and an inner layer of lightning within the typography.
The neon lights aesthetic played a crucial role in shaping the brand universe, extending into the design of the gameplay. The game was unveiled at TwitchCon 2018, and showcased to people across various stages, spaces, and events.
The purpose of these guidelines is to elucidate the visual brand universe of the project and generate a set of assets that will be incorporated into the final game aesthetic.
