Mercedes AMG

Interactive Campaign on Instagram for Mercedes AMG.

Social Media Campaign

Art Direction
Design
Video Edit
Motion Design

Mercedes-AMG, with over 17 million Instagram followers, connects with a wide-ranging audience—from passionate luxury car enthusiasts to younger fans who view the brand as a symbol of status and modern luxury.
Recognizing that not all followers are buyers, the brand understands the importance of building strong relationships with its broader audience, particularly millennials and the next generation of fans.
Mercedes-AMG plans to launch a campaign that present and showcase their models in a dynamic and engaging way, aiming to captivate this audience, spark aspiration, create emotional connections, and reinforce its standing as the #1 Automotive brand.

So the challenge is:

How can Mercedes AMG showcase its lineup of vehicles in an exciting, engaging way?
Create deeper interaction with its audience while staying true to brand image?
Build a sense of community and excitement around its vehicles?

Let’s create a fun and interactive campaign called "Head 2 Head," where Mercedes-AMG models compete against each other in a tournament inspired by racing games like Need for Speed and fighting games like Street Fighter.
Using Instagram’s poll feature, we’ll let the audience vote for their favorite car in each round.
The goal of this campaign is to engage the audience, increase emotional connections to the brand while showcasing the models and its features in an entertaining and non-intrusive way.

Agency:
Elbkind Reply

Team:
Mario Mielke
Myriam Benromdhan
Afe Deji.

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