Mercedes AMG

Interactive Campaign on Instagram for Mercedes AMG.

Social Media Campaign

Art Direction
Design
Video Edit
Motion Design

Imagine two different AMG models on a highway, side by side,  competing against each other. Imagine the thrills, sweats, and fiery passion. Now imagine that experience recreated online for millions of AMG fans. Inspired by arcade fighting games, we turned Instagram Stories into an interactive game, pitching AMG car models against each other. We launched a series of interactive content on Mercedes Benz AMG's Instagram, a top global automotive brand.

Our goal was to design a campaign that matched the brand's vibe, yet had a striking look that would grab the attention of their audience, sparking interest and engagement. With only 24 hours in each round, users could vote for their favorite car models using the poll feature of Instagram, generating a huge engagement rate in the platform.  Every round defined the favorites of the audience and advanced them to the next round to compete with other winners.

Agency:
Elbkind Reply

Team:
Mario Mielke
Myriam Benromdhan
Afe Deji.

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