Mercedes AMG

Campaign to promote the sales of Mercedes AMG Clothing Collection. 

Campaign

Art Direction
Video Edit
Motion

Mercedes-Benz AMG challenged us to create a campaign to boost the sales of their clothing collection. Our mission was to create eye-catching content on Instagram that showcases the collection's key pieces, aligning with AMG's performance luxury brand identity.
We should also include strong presence of a female model, to explicitly showcase that the products can be fashionable for every gender.
I led the visual concept, art direction, craft and post-production of the assets. 
 We started executing a meticulously planned photoshoot, capturing stunning images and videos to be transformed into engaging Instagram Posts, Stories, and Reels.
With the expertise of photographer Phillip Ruprechter, we produced content that exudes fresh energy and attitude, enhancing audience engagement.
The campaign, featuring both organic and paid content, effectively highlighted AMG's stylish apparel, driving interest and boosting sales on their Instagram page.

Agency:
Elbkind Reply

Creative Team:
Ole Soerensen
Kimberly Koch
Myriam Benromdhan

Photographer:
Philipp Rupprecht

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