BOS Deutschland - Brand Identity creation
Bos Deutschland, a German NGO dedicated to protect Orangutans and Borneo's wildlife, is seeking for a fresh brand identity. They want a new logo and a new visual universe that captures their new spirit/mood of 'We're ready to fight.'
My task was to develop a brand that feels vibrant and captivating across various platforms and still carries the message of the NGO.
We wanted to create a strong logo that shows the brand's determined attitude. To capture the spirit needed to save Orangutans, I aimed to design a simple but powerful picture of a determined Orangutan, ready for action, that represents the energy of the NGO but still in a simple straight-forward way.
It's crucial that we cuild build up a comprehensive set of elements for the brand, which can be mixed and matched to create a consistent visual style across various media platforms.
The aim of a project like this is to create visually appealing materials that make people like the brand. I also wanted the general design to be Fashionable and could draw people's attention into purchasing merchandising and products that sustains the brand's non-profit initiatives.
We also needed to integrate these elements and provide the client with an idea of how the brand would look and perform in the digital world.
