Clube Fight MMA

Brand Identity project for a Combat Sports journalistic platform.

Brand Identity
Social Media

Creative Direction
Visual Concept
Video Edit + Motion

It involved developing a brand identity for Brazilian journalist Carlos Figueira, with the aim of amplifying his presence across various social platforms. It began with a dynamic video intro that highlighted top MMA athletes, capturing the intense energy of the sport while reflecting Carlos’s distinctive storytelling and news-sharing style. Due to the positive response to this initial piece, the scope expanded into a full rebranding of his online presence, launching the 'Clube Fight MMA' brand.

The goal was to create a unique and recognizable identity that resonates with the MMA community while enhancing Carlos's influence across digital channels. The comprehensive brand identity spanned YouTube and Instagram, featuring a bold new logo, engaging video intros, and versatile social media templates for different content formats. The design prioritized consistency, professionalism, and a visual language that mirrors the excitement and intensity of UFC coverage.